In March 2009, Target Corporation, another top American retail chain, and one of the major rivals of Wal-Mart, opened their new retail store in
The new Target stroing is going strong on grocery sales compared to Wal-Mart which offers fresh foods. The grocery section of Target stretches over an area of 136,666 square feet and sales only “frozen, canned and packaged foods.” Still, shoppers like the store because it comes as a suitable alternative to them. Even Wal-Mart executives frequently visit the store.
At the end of the day, Target store manager Chuck Simmons admits of a mental pressure as they are operating on Wal-Mart’s turf and comparatively Wal-Mart store gets more shopper than their’s. The company posted a slump of 6.1% in its May sales and it predicts a “flat sale upto 3%” in its second quarter. At the end of the day, it is all a healthy competition and that is what we would like to see more.
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